ECTS 5
Level Master
Date 30 July - 17 August
Lecturer Arne Floh, Vienna University of Economics and Business
Venue Aarhus

Decision Models in Marketing
This course deals with concepts, methods, and applications of marketing decisions. Unlike most marketing courses that focus on conceptual material, this course will provide the students with analytic skills to translate conceptual understanding into specific operational plans – a skill that is in increasing demand in organizations today. Course offered by Department of Business Administration. Course description.

ECTS 5
Level Bachelor
Date 30 July - 17 August
Lecturer Fred Robins, University of Adelaide           
Venue Aarhus

Global Business
Global business can be defined as business activities which involve trade or investment across national boundaries. The aim of the course is to provide a sufficient understanding of cross-border business issues to be in a position to contribute to decisions about the internationalization of business. Furthermore, the course wishes to provide the students with a managerial perspective of those aspects of the global business environment which directly affect a business’s foreign trade and investment and alert students to some of the practical factors which impact on international business activities in differing political, legal and cultural environments. Course offered by Department of Business Administration. Course description.

ECTS 10
Level Master
Date 30 July - 24 August
Lecturer Ajay Kumar Jain, Management Development Institute, Delhi               
Venue Aarhus

Leading and Designing Organisations
The technological and demographic changes along with globalization and economic crisis have impacted the organizational environment and their strategies. Business organizations today require leadership, vision, adaptability, and coordination on a scale never before imagined. In this regard, the major challenge is how to design the organization to cope up with the complex and dynamic business realities. The course is designed to help you understand how organizations work from the inside in terms of strategies, structure, system, culture and human resource. Course offered by Department of Business Administration. Course description.

ECTS 5
Level Master
Date 2 - 20 July
Lecturer Remigiusz Smolinski, IESEG School of Management
Venue Aarhus

Negotiation
The goal of this course is to present and practice methods and techniques that can be effectively used in the process of negotiation as well as to demonstrate how to deal with the obstacles and complicating factors that might appear while applying them.  The course focuses on the practical aspects of negotiation but has solid foundations in negotiation research. Course offered by Department of Business Administration. Course description.

ECTS 10
Level Bachelor
Date 30 July - 24 August
Lecturer James Reardon, University of Northern Colorado      
Venue Aarhus

Retail Management
In today’s tough job environment more people are choosing to become entrepreneurs.  One of the more popular ways to do this is to start up a retail store – either physical or on-line.  The main objective of this course is to enable students to develop a full retail plan that they can use to begin a new business venture.  In the process, students will learn not only how to plan a retailer, but how to deal with retailers from a business-to-business relationship. Course offered by Department of Business Administration. Course description.

ECTS 5
Level Bachelor
Date 2-20 July
Lecturer Vinita Sahay, IIM Raipur         
Venue Aarhus

Service Marketing
Much of world economy today is dominated by services. The distinctive nature of the services sector comes from their very intangibility, which impacts their conception, design, communication, delivery, and purchase and consumption. Other characteristics of services like heterogeneity perish ability and simultaneity also increases the complexities of management.  These problems encountered in service businesses need to be articulated and tackled by managers. The course aims to provide insight to concepts related to management and marketing of services. Course offered by Department of Business Administration. Course description.

ECTS 10
Level Master
Date 30 July - 24 August
Lecturer Debi Saini, Management Development Institute, Delhi
Venue Aarhus

Strategic Human Resource Management
To attract talent, most companies claim that their people are their greatest asset, but some only genuinely practice this mantra.  To realize these laudable goals, it is important that appropriate human resource (HR) architecture and interventions are chosen that are aligned to organizational vision and strategy. These policies should promote people-centric organizational culture, requisite employee competencies, and mental models that facilitate building a high performing organization. This course focuses on:  promoting policies for employee engagement; devising appropriate HR interventions and aligning them with organizational goals; and developing and measuring the desired behaviors and attitudes. Course offered by Department of Business Administration. Course description.

ECTS 10
Level Master
Date 16 July - 10 August
Lecturer Louis Rinfret, Université du Québec
Venue Aarhus

Strategic Management of Creativity and Innovation
Innovation is the cornerstone of successful organisations and economies across the globe.  Consider the growing pace at which we witness change in our environment as well as in the technological, social and geopolitical landscapes.  Velocity is fuelling the need for innovation, and the pace is expected to intensify in the foreseeable future. Managing innovation requires specific skills, which remain uncommon.  This course is geared towards those interested in gaining a deeper understanding of the issues underpinning creativity and innovation in organisations, as well as the ways in which they can be developed and managed successfully. Course offered by Department of Business Administration. Course description.

ECTS 10
Level Master
Date 16 July - 10 August
Lecturer Rick Edgeman, University of Idaho
Venue Aarhus

Six Sigma Design & Innovation
Six Sigma Design (DFSS) & Innovation methods provide complementary approaches. When strategically linked these yield customer-driven, highly resource efficient processes and products with almost perfect performance. Integrated DFSS, Innovation, and Lean approaches provide a highly structured strategy for acquiring, assessing, and activating customer, competitor, and enterprise intelligence that lead to superior product, system or enterprise innovations and designs that provide the organization with a sustainable competitive advantage.  Useful background for this course includes exposure to introductory statistical methods and quality management principles. Course offered by Department of Business Administration. Course description.

ECTS 5
Level Master
Date 30 July - 17 August
Lecturer Asta Bjarnadottir, University of Iceland
Venue Aarhus

Staffing and Personnel Selection
This course builds students’ ability to put together a great team of employees through the use of best practices in staffing and personnel selection. Students will learn a professionally sound approach to all major stages of the selection process, including job specifications, recruitment, first screening, behaviorally-based candidate assessment and finally, decision making. Emphasis will be put on introducing reliable and valid tools for assessing candidates, as grounded in decades of research in industrial/work psychology. Also covered will be the utility of staffing methods and the relation of staffing and terminations to long-term human capital development and HRM in general. The course is useful for anyone wishing to prepare for a managerial role or a career in human resource management. Course offered by Department of Business Administration. Course description.

ECTS 5
Level Master
Date 2-20 July
Lecturer Kara CHAN K.W., City University of Hong Kong
Venue Aarhus

Youth, Media and Consumption
Youth is a global market for products, services, and ideas. Youth is defined as the population aged between 15 and 24. The course aims to equip students to promote responsible and ethical marketing as well as communication to youth. The course will examine the interplay of the youth segment and the market environment. Based on research evidence, students will identify issues related with youth and media usage, and the roles of personal as well as marketing communication on youth’s consumption. Course offered by Department of Business Administration. Course description.