Approaching your stakeholders

 12th October 2017

Who are the most important stakeholders, potential project partners or end-users of your research and inventions?

Can you ask the right questions, when you approach your Stakeholders?

During the workshop you will get tools for indentifying and understanding your key stakeholders.

You will obtain hands on training and tips on how to

·       contact and approach your target group

·       recruit them and engage them in customer discovery

·       conduct interviews, observations, user tests and immersions

·       validate your insights and present them



12.10.2017 12:30-15:30

Location: Mødelokale 1, Stakladen, AU, Fredrik Nielsens Vej 4, 8000 Aarhus C


Maija Strala – MSc. in Innovation Anthropology, with 5 years’ experience of customer discovery, product development and test-planning in private sector and academia. Development Consultant at AU, Corporate Relations & Technology Transfer - Commercialization & Entrepreneurship