Intercultural Communication in Business
ECTS: 10. Niveau: Bachelor. Dato: 5.-30. august. Sted: Aarhus
The process of globalisation offers a topical illustration of the interaction between linguistic and cultural factors in the construction of discourse, both within specialised domains and in wider contexts where an international perspective is becoming more and more widespread. The course first examines the main features of specialised discourse and then explores intercultural communication in specialist fields, giving special attention to business discourse from an intercultural perspective. The importance of the use of English as a lingua franca is also taken into consideration as well as its influence on the linguistic and textual realisations at an international level. Kursus udbudt af Institut for Erhvervskommunikation. Kursusbeskrivelse.
Underviser: Maurizio Gotti, University of Bergamo, Italien

Social Networking Marketing Strategies
ECTS: 10. Niveau: Kandidat. Dato: 3.-31. juli. Sted: Aarhus
This course introduces an analysis of contemporary Internet marketing strategies and consumer behaviors in relation to popular social networking sites such as Facebook and Twitter. This course will reflect on the attempts to utilize, monetize and exploit social networking as marketing and brand building tools. Kursus udbudt af Institut for Erhvervskommunikation. Kursusbeskrivelse.
Uncerviser: Robert Hamilton, McMaster University, Canada