Brand Management
ECTS: 10. Niveau: Kandidat. Dato: 5.-30 august. Sted: Aarhus
It is beyond doubt that companies today invest great sums of money and time in building their brands. As a consequence, it has became difficult to find a company or an organization indifferent to branding. Answering that blossoming interest, the aim of this course is to provide an in-depth understanding in one of the most critical success factors in business nowadays by describing how to build, launch, manage and sustain a brand over the time. Kursus udbudt af Insitut for Marketing og Organisation. Course description.
Underviser: Ioannis Assiouras, ESC Toulouse Business, Frankrig

Combining Academic Curiosity with Value Creation: A Process Course on Entrepreneurship and Innovation
ECTS: 5. Level: Master. Date: 1-12 July. Exam: Portfolio. Venue: Aarhus
Entrepreneurial capabilities are becoming increasingly important in today’s society. Combing the most recent insights from psychology, identity theory, and creativity research with the latest entrepreneurship education research, this course has three aims. First, it will enhance your entrepreneurial potential and second it will enable you to reshape your imagination of what you are able to accomplish with your current disciplinary background. Third, the course fosters the development of unique business models. Using a revolutionary process oriented approach, you will learn to develop opportunities and unfold your own individual entrepreneurial project. You will also experience how your particular disciplinary background and everyday practice can be employed to facilitate the creation of value (e.g. economic, social, or environmental) through collaboration with others. Course description .N.B Students must apply directly to the course through this application and attaching relevant material, and not through the regular summer university application standard. APPLICATION DEADLINE EXTENDED to 15 April 2013. This course is offered as part of the PACE research project. 

Digital Business Innovation & Social Media
ECTS: 10. Level: Bachelor. Date: 5.-30. August. Venue: Aarhus
The course aims to explore business innovation in the context of digital economies, discussing how changes in Information and Communication Technology are affecting the way organisations do businesses, e.g. the way new business models and products (goods and services) emerge. From this broad perspective, the course focuses particularly on exploring the role of social media in organisations, understanding their relevance for communication and collaboration within and across the boundaries of companies. Kursus udbudt af Institut for Marketing og Organisation. Course description.
Lecturer: Magda Hercheui, Westminster Business School, Great Britain

Global Business
ECTS: 5. Niveau: Bachelor. Dato: 5.-23. august. Sted: Aarhus
Global business can be defined as business activities which involve trade or investment across national boundaries. The aim of the course is to provide a sufficient understanding of cross-border business issues to be in a position to contribute to decisions about the internationalization of business. Furthermore, the course wishes to provide the students with a managerial perspective of those aspects of the global business environment which directly affect a business’s foreign trade and investment and alert students to some of the practical factors which impact on international business activities in differing political, legal and cultural environments. Kursus udbudt af Insitut for Marketing og Organisation. Course description.
Underviser: Fred Robins, University of Adelaide Business School, Australien

Leading and Designing Organisations
ECTS: 10. Niveau: Kandidat. Dato: 5.-30. august. Sted: Aarhus
The technological and demographic changes along with globalization and economic crisis have impacted the organizational environment and their strategies. Business organizations today require leadership, vision, adaptability, and coordination on a scale never before imagined. In this regard, the major challenge is how to design the organization to cope up with the complex and dynamic business realities. The course is designed to help you understand how organizations work from the inside in terms of strategies, structure, system, culture and human resource. Kursus udbudt af Insitut for Marketing og Organisation. Course description.
Underviser: Ajay Kumar Jain, Aarhus Universitet / Management Development Institute, Indien

Management Information Systems
ECTS: 10. Niveau: Kandidat. Dato: 3.-31. juli. Sted: Aarhus
Today, because of the ever increasing role of Information Technology (IT) in an enterprise, Information systems (ISs) are not merely required for improving efficiency of business operations; rather these systems are used for effective business decisions and achieving strategic advantage. Moreover, the functions of information systems are changing from a technology provider to a strategic partner; and thus all the student managers, irrespective of their majors, need to understand the concepts, issues and strategies to effectively deploy and manage ISs/IT. This course focuses on the concepts and issues pertaining to planning, deployment, management and applications of ISs/IT from a business perspective. Kursus udbudt af Insitut for Marketing og Organisation. Course description.
Underviser: D. P. Goyal, Management Development Institute, Indien

Negotiation
ECTS: 5. Niveau: Kandidat. Dato: 17. juli-7. august. Sted: Aarhus
Negotiation is one of the most important skills that a successful manager needs to possess.  The goal of this course is to present and practice methods and techniques that can be effectively used in the process of negotiation as well as to demonstrate how to deal with the obstacles and complicating factors that might appear while applying them.  The course focuses on the practical aspects of negotiation but has solid foundations in negotiation research. Kursus udbudt af Insitut for Marketing og Organisation. Course description.
Underviser: Remigiusz Smolinski, IESEG School of Management, Polen

Non-profit Management
ECTS: 10. Niveau: Bachelor. Dato: 17. juli-14. august. Sted: Aarhus
Future non-profit managers need to understand how non-profit/cultural policy is developed and exercised, and how it is changing in the context of new cultural agendas, Europeanization and the growth of global cultural industries. The course complements students’ operational understanding of non-profit/cultural industries and management by providing a conceptual and institutional context for strategic decision-making. The course takes a broad definition of non-profit organizations. We will include the arts, popular culture, cultural identity, theatres, museums and heritage, as well as industries such as film, music, broadcasting, and publishing but also scientific institutions and universities. Kursus udbudt af Insitut for Marketing og Organisation. Course description.
Underviser: Raphaela Henze, Heilbronn University, Tyskland

Retail Management
ECTS: 10. Niveau: Bachelor. Dato: 17. juli-14. august. Sted: Aarhus
In today’s tough job environment more people are choosing to become entrepreneurs.  One of the more popular ways to do this is to start up a retail store – either physical or on-line.  The main objective of this course is to enable students to develop a full retail plan that they can use to begin a new business venture.  In the process, students will learn not only how to plan a retailer, but how to deal with retailers from a business-to-business relationship. Kursus udbudt af Insitut for Marketing og Organisation. Course description.
Underviser: James Reardon, University of Northern Colorado, USA

Service Marketing
ECTS: 5. Niveau: Bachelor. Dato: 3.-24. juli. Sted: Aarhus
Much of world economy today is dominated by services. This Services Marketing course has been designed to equip students to become more effective managers of service organisations by familiarizing them with the characteristics of services, their implications on design and delivery. It also  highlights the role of coordinated organizational effort through marketing, human resources, and operations in gaining sustainable competitive advantage. Kursus udbudt af Insitut for Marketing og Organisation. Course description.
Underviser: Vinita S. Sahay, Indian Institute of Management, Indien

Staffing and Personnel Selection
ECTS: 5. Niveau: Kandidat. Dato: 5.-23. august. Sted: Aarhus
This course builds students’ ability to put together a great team of employees through the use of best practices in staffing and personnel selection. Students will learn a professionally sound approach to all major stages of the selection process, including job specifications, recruitment, first screening, behaviorally-based candidate assessment and finally, decision making. Emphasis will be put on introducing reliable and valid tools for assessing candidates, as grounded in decades of research in industrial/work psychology. Also covered will be the utility of staffing methods and the relation of staffing and terminations to long-term human capital development and HRM in general. The course is useful for anyone wishing to prepare for a managerial role or a career in human resource management. Kursus udbudt af Insitut for Marketing og Organisation. Course description.
Underviser: Asta Bjarnadottir, Capacent Consulting/Reykjavik University, Island

Strategic Human Resource Management
ECTS: 10. Niveau: Kandidat. Dato: 5.-30. august. Sted: Aarhus
A large number of general management books have been published after the best-selling one, “In Search of Excellence” by Tom Peters & Bob Waterman (1982). They testify the criticality of people skills for success of managers and companies. Thus, most leading organizations (e.g., Google, IBM, Southwest Airlines, Carlsberg, and British American Tobacco) do practice people-centric policies to build their employer brand and attract talent. This approach helps produce the requisite people behaviors, attitudes, culture-fit, skills and mental models that meet the needs of company’s business strategy. In this context, this course helps students learn the theory and practice of strategic HRM models; new people-management themes, strategies and interventions practiced by leading companies; promoting employee engagement through building a joyful organization; and aligning HR interventions with business goals  by developing measures, targets and plans of action. Kursus udbudt af Insitut for Marketing og Organisation. Course description.
Underviser: Debi Saini, Management Development Institute, Indien

Strategic Management of Creativity and Innovation
ECTS: 10. Niveau: Kandidat. Dato: 17. juli-14. august. Sted: Aarhus
Innovation is the cornerstone of successful organisations and economies across the globe.  Consider the growing pace at which we witness change in our environment as well as in the technological, social and geopolitical landscapes.  Velocity is fuelling the need for innovation, and the pace is expected to intensify in the foreseeable future. Managing innovation requires specific skills, which remain uncommon.  This course is geared towards those interested in gaining a deeper understanding of the issues underpinning creativity and innovation in organisations, as well as the ways in which they can be developed and managed successfully. Kursus udbudt af Insitut for Marketing og Organisation. Course description.
Underviser: Louis Rinfret, Université du Québec, Canada

Sustainable Enterprise Excellence
ECTS: 10. Niveau: Kandidat. Dato: 17. juli.-14. august. Sted: Aarhus
Sustainable Enterprise Excellence (SEE) results as a consequence of balancing both the competing and complementary interests of key stakeholder segments, including society and the natural environment, to increase the likelihood of superior and sustainable competitive positioning and hence long-term enterprise success that is synonymous with continuously relevant and responsible governance, strategy, actions and results.This is accomplished through an integrated approach to organizational design and function emphasising innovation, operational, supply chain, customer-related, human capital, financial, marketplace, societal, and environmental performance. The intent of this approach is to ethically, efficiently and effectively (E3) integrate 3E (equity, ecology, economy) Triple Top Line strategy throughout enterprise culture and activities to produce Triple Bottom Line 3P (people, planet, profit) results that are simultaneously pragmatic and innovative. Kursus udbudt af Institut for Marketing og Organisation. Course description.
Underviser: Rick Edgeman, Aarhus Universitet, USA

Using Digital Technologies for Competitive Advantages
ECTS: 5. Niveau: Kandidat. Dato: 3.-24. juli. Sted: Aarhus
This course aims to educate students to succeed in an environment where Information Technology (IT) is changing the cost structure of products and services around the world. With the competitive landscape being transformed by information technologies, it is critical to take a systematic look at how successful companies can use these resources to do well.  After an overview of critical developments in information technology, specific emphasis will be placed on (1) how companies (and smart executives) should think strategically about Information Technologies.  The focus will be on the use of technology for competitive advantage.  A number of frameworks will be examined that facilitate the use of IT for competitive advantage, and (2) how companies (and smart executives) should think digitally about information technologies.  Focus will be on digital economics and how companies can use fundamental economic thinking to develop strong strategies for e-commerce and other digital initiatives. Kursus udbudt af Insitut for Marketing og Organisation. Course description.
Underviser: Varun Grover, Clemson University, USA