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Grunert, K. G. (1988). Research in consumer behaviour: Beyond attitudes and decision-making. European Research : The journal of the European Society for Opinion and Marketing Research, 16(3), 172-184.

Grunert, K. G., Grunert, S. C. & Beatty, S. E. (1989). Measuring personal values in consumer research: The cross-cultural validity of the list of values. Afhandling præsenteret på Annual Colloquium of the International Association for Research in Economic Psychology, Kazimierz Dolny, Poland.

Ølander, F. (1990). Consumer Psychology: Not necessarily a manipulative science. Applied Psychology, 39(1), 105-126.

Skytte, H. (1990). Vertikalt samarbejde i et distributionssystem: Set i et begrebsmæssigt perspektiv. Ledelse og Erhvervsoekonomi, 4(-), 185-194.

Skytte, H. (1991). How to develop and sustain competitive advantages through interorganizational relations between retailers and suppliers. Afhandling præsenteret på Sixth World Conference, July, Haag, Holland.

Skytte, H. (1991). Interorganizational relations between retailers and suppliers. I Proceedings from the 20th EMAC Conference (s. 128-146)

Skytte, H. (1991). Qualitative methods: How to develop new concepts and hypotheses about interorganizational relations. Afhandling præsenteret på Nordic Workshop on Interorganizational Research, August.

Bonke, J. (1992). Choice of foods: Allocation of time and money, household production and market services.

Harmsen, H. (1992). Determinanter for produktinnovationssucces.

Skytte, H. (1992). Developing and sustaining competitive advantages through interorganizational relations between retailers and suppliers. International Review of Retail, Distribution and Consumer Research, 2(2), 153-164.

Thøgersen, J. (1992). Fødevareinnovation og emballage: Miljøkonsekvenser og forbrugerreaktioner.

Baadsgaard, A., Gede, M. P., Grunert, K. G. & Jensen, N. N. (1992). Lagged life cycle structures for food products: Their role in global marketing, their determinants and some problems in their estimation. Afhandling præsenteret på First International Multidisciplinary Conference on Food Choice, Brussels.

Grunert, K. G. & Baadsgaard, A. (1992). Market-based process and product innovation in the food sector: A Danish research programme.

Kristensen, K., Kanji, G. & Dahlgaard, J. J. (1992). On measurement of customer satisfaction. Total Quality Management & Business Excellence (Print Edition), 3(2), 123-128.

Grunert, K. G. & Ellegaard, C. (1992). The concept of key success factors: Theory and method.

Grunert, K. G. (1992). Towards a concept of food-related life style. Afhandling præsenteret på First International Multidisciplinary Conference on Food Choice, Brussels.

Grunert, K. G. (1992). Towards a concept of food-related life style. Afhandling præsenteret på First Food Choice Conference.

Grunert, K. G. & Grunert, S. C. (1993). A comparative analysis of the influence of economic culture on East and West German consumers' subjective product meaning.

Bonke, J. (1993). Choice of foods: Allocation of time and money, household production and market services Part II.

Kvistgaard, M., Plichta, K. & Rasmussen, O. (1993). Den danske brødindustri: Struktur, teknologi, forskningsbehov.

Grunert, K. G., Nissen, L. & Wildenhoff, L. (1993). Do Danish food companies analyse their competitors?

Thøgersen, J. & Bech-Larsen, T. (1993). Emballagens miljøbelastning: En mål-middelanalyse af forbrugernes problemopfattelse og løsningsstrategier. Afhandling præsenteret på Nordisk Netværkskonferens, Göteborg, Sverige.

Skytte, H. (1993). En virksomheds intra- og interorganisatoriske strukturer samt dens processer mod valgte mål - i fortolkede omgivelser. I S. Hildebrandt (red.), Strategi og Ledelse (s. 335-352). Systime.

Brunsø, K. & Grunert, K. G. (1993). Fødevarerelateret livsstil: Et instrument til markedsovervågning i fødevareindustrien. Ledelse og Erhvervsoekonomi, 57(4), 213-221.

Lassen, J. (1993). Food quality and the consumers.

Grunert, K. G., Brunsø, K. & Bisp, S. (1993). Food-related life style: Development of a cross-culturally valid instrument for market surveillance.

Grunert, K. G., Brunsø, K. & Bisp, S. (1993). Food-related life style: Development of a cross-culturally valid instrument for market surveillance. Afhandling præsenteret på Advertising and Consumer Psychology Conference.

Bech-Larsen, T. (1993). Indgår fødevareemballagens funktions- og miljøegenskaber i forbrugernes købsovervejelser? Ledelse og Erhvervsoekonomi, 57(4), 223-232.

Skytte, H. (1993). Inter-organizational relations between danish beef manufacturers and foreign retailers. Afhandling præsenteret på 7th International Conference on Research in the Distributive Trades, Stirling, Storbritannien.

Grunert, K. G. & Brunsø, K. (1993). Market surveillance for the food industry.

Bech, A. C., Engelund, E., Juhl, H. J., Kristensen, K. & Poulsen, C. S. (1993). Optimalt design af fødevarer. Ledelse og Erhvervsoekonomi, 57(4), 199-212.

Bech-Larsen, T. (1993). Overvejer forbrugerne emballagens funktions- og miljøegenskaber, når de køber fødevarer?

Plichta, K. & Harmsen, H. (1993). Studies of key success factors of product development success: A reinterpretation of results. Afhandling præsenteret på 22nd EMAC Conference, Barcelona.

Plichta, K. (1993). Technological opportunities and paths of development.

Grunert, K. G. & Ellegaard, C. (1993). The concept of key success factors: Theory and method. I M. Baker (red.), Perspectives on Marketing Management, Vol. III (s. 245-274). John Wiley & Sons Ltd. http://www.statsbiblioteket.dk/au/index.jsp?query=recordID:%22sb_4057653%22

Hansen, J. K. & Sørensen, H. C. (1993). The importance of price for the sale of ecological products.

Langhoff, T. (1993). The internationalization of the firm in an intercultural perspective.

Grunert, K. G. (1993). Towards a concept of food-related life style. Appetite, 21(2), 151-155.

Grunert, K. G. (1993). Virksomhedsstrategi: Kunst eller videnskab? I S. Hildebrandt (red.), Strategi og Ledelse: Veje og visioner mod år 2000 (s. 43-53). Systime. http://www.statsbiblioteket.dk/au/index.jsp?query=recordID:%22sb_4051355%22

Martensen, A. (1994). A model for marketing planning of new products.

Thøgersen, J. (1994). A model of recycling behaviour: With evidence from Danish source separation programmes. International Journal of Research in Marketing, 11(2), 145-165.

Juhl, H. J. (1994). A sensory analysis of butter cookies: An application of generalized procrustes analysis.

Grunert, K. G. (1994). Cognition and economic psychology. I H. Brandstätter & W. Güth (red.), Essays on Economic Psychology (s. 91-108). Springer.

Plichta, K., Rossen, L. & Skovboe, P. (1994). Den danske frugt- og grøntbranche - Struktur, teknologi, forskningsbehov. Aarhus School of Business, MAPP Centre.

Juhl, H. J., Kristensen, K., Poulsen, C. S., Bech, A. & Engelund, E. (1994). Developing food products in accordance with customer demands. Afhandling præsenteret på 2nd International Product Development Conference, Gothenburg.

Grunert, K. G. & Brunsø, K. (1994). Fødevarerelateret livsstil i Tyskland.

Sørensen, E. & Grunert, K. G. (1994). Identification of managers' perceived key succes factors. I Proceedings of the 2nd International Workshop on Managerial and Organizational Cognition / C. Eden & B. Winterscheid (Eds.) (s. s. 541-565). European Institute for Advanced Studies in Management.

Brunsø, K. & Grunert, K. G. (1994). Identifying food-related life style segments by a cross-culturally valid scaling device. I Integrating views on economic behavior, Proceedings of the IAREP/SABE conference. Ed.by G. Antonides & F. van Raaij (s. 1089-1105). Erasmus University.

Harmsen, H. (1994). Improving market oriented product development in Danish food companies. I P.C.d.Weerd-Nederhof, I.C.K.-v. Drongelen & R. Verganti (red.), Managing the R&D Process (s. 289-305). Twente Quality Centre.

Harmsen, H. (1994). Improving product development practice: An action-research based approach. Afhandling præsenteret på UMIST-Groningen Workshop, Groningen.

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